--- title: "JouJou Botanicals Case Study: One for One as Clearance" url: "https://aov.ai/case-study/how-joujoubotanicals-achieved-34-64-gift-order-rate-with-strategic-buy-x-get-x-campaigns/" kind: "case-study" lang: "en" description: "JouJou Botanicals ties a Buy X Get Y campaign in AOV.ai Free Gifts to one discontinued product, so the gift is the stock it needs to clear." slug: "how-joujoubotanicals-achieved-34-64-gift-order-rate-with-strategic-buy-x-get-x-campaigns" published_at: "2025-08-07T16:26:15.000Z" updated_at: "2026-09-18T12:00:00.000Z" apps: ["AOV Free Gift"] industry: ["Beauty & Fitness"] location: "Croatia" store_url: "https://joujoubotanicals.com/" feature_image: "https://aov.ai/wp-content/uploads/2025/08/SUMMER-BLISS_56.webp" --- # JouJou Botanicals Case Study: One for One as Clearance [Case studies](https://aov.ai/case-study/) / JouJou Botanicals Case study · Natural skincare ![JouJou Botanicals](https://aov.ai/images/case-studies/joujou/logo-dark.png) ## Buy one, get the same one. JouJou Botanicals locks a one for one offer to a single product it is retiring. The gift is not a sweetener on the sale. It is the thing that has to leave. Natural skincare · Croatia · AOV.ai Free Gifts Campaign: Buy X Get Y [Visit joujoubotanicals.com ↗](https://joujoubotanicals.com/) ![Hands mixing a batch in the JouJou Botanicals workshop](https://aov.ai/images/case-studies/joujou/hero.jpg) _Image: JouJou Botanicals_ **20+** orders that included the free lip oil **1** product the offer is locked to, out of a range of 28 **€19** what one lip oil costs before the second is added free JOUJOU BOTANICALS [The problem](#problem) [The campaign](#campaign) [The outcome](#outcome) [What this case shows](#shows) ### 01 / The problem A line that has to leave, not a basket that has to grow JouJou Botanicals is a small skincare maker in Croatia with twenty eight products on the site. When one of them is retired the problem changes shape. It stops being about the average basket and becomes about a quantity of one thing sitting in a room. A discontinued line carries a deadline the rest of the range does not. Every week it stays is capital held in something with no future on the price list. AOV.ai analysis #### Why the usual clearance moves were a poor fit A deeper markdown Cutting the price again resets what customers expect to pay nearby, and you still sell the units one at a time. AOV.ai analysis The store wide gift JouJou has reached for this too, a beauty bag added automatically on a €100 basket. It rewards a bigger basket, whatever is in it, and never one product. joujoubotanicals.com A different gift Attach a free sample to the purchase and you move the sample. The line that needs to clear stays where it is. AOV.ai analysis What if the gift were the product you are trying to clear? ### 02 / The campaign One product, and the gift is that same product Buy one JUICY DREAM Lip Velvet Oil and a second drops into the cart by itself. No code, no cart minimum, nothing else in the range qualifies. Buy One JUICY DREAM Lip Velvet Oil, €19 Get A second JUICY DREAM Lip Velvet Oil, added automatically _**Figure 01.** The live campaign on joujoubotanicals.com. Amounts in EUR._ The rules around it are narrow on purpose. The trigger is one product, not a collection or a cart value, so the offer cannot be met by buying something else. The gift multiplies, so two bought means two free. No once per customer rule, no usage cap, no end date. A trial wants rationing, because you are paying for a first order. A clearance wants volume, and the shopper who comes back for four is doing what it is for. The product page says why: last chance to shop, Juicy Dream is leaving our collection, while stocks last. The oil is already cut from €29 to €19 and the free bottle sits on top. ### 03 / The outcome Twenty orders, and a sister campaign already gone 20+ Orders that included the free lip oil. The counter reads twenty. That is orders matched by the campaign, not bottles given away, and because the rule multiplies the bottle count is higher. The Summer Oil carried the same one for one until recently. That campaign has gone, and the oil now sells at €55 with nothing attached to it. This mechanic is not left switched on. It goes up when a line needs to move and comes down once it has moved. Do not read that counter as a measurement. Claim volume never isolates one setting. The same shopper is being offered bundles at 14 to 40 per cent off, free shipping from €89 and a points programme, all on the same pages. Twenty orders tells you the offer is being taken. It cannot tell you what the offer is worth. There is an older number attached to this store: 34.64 per cent of orders containing a gift. It comes from an earlier AOV.ai write up, and that write up does not settle what it measures. The headline calls it a share of orders. The summary calls it a rise in average order value. Those are not the same thing, and nothing on the storefront decides between them. ### 04 / What this case shows One for one is a stock decision, not a basket one A threshold gift asks a shopper to spend more. A one for one asks them to take more of one thing. Only the second empties a shelf. A threshold gift asks a shopper to spend more. A one for one asks them to take more of one thing. Only the second empties a shelf. The two are not rivals, and this store has reached for both. Name what you are trying to move. A number in the cart wants a threshold. A quantity of one product with a date on it wants the gift to be that product. Two questions settle the settings. Trial or clearance? A trial caps at one per customer. A clearance drops the cap, because repeat buyers are the point. Is the product coming back? If it is, a standing one for one teaches regulars to wait. It is the wrong move on anything you mean to keep selling at full price, because you are training the price down. On anything whose unit cost you cannot absorb. And on a product people only ever need one of. ## Frequently asked questions ### How can free gift campaigns help increase AOV? Free gift campaigns incentivize customers to add more to their cart to unlock rewards, leading to higher average order value without relying on discounts. ### What types of products work best in Buy X Get X campaigns? Complementary products, sample-sized items, and new product launches are ideal. Customers see them as high-value add-ons that spark repeat purchases. ### Does offering gifts reduce profit margins? Not if done strategically. By choosing products with high perceived value and manageable cost, brands can drive loyalty and revenue side by side.