Meet Clique: Where Fitness Meets Fashion
Clique isn’t just selling tights — they’re building a lifestyle. The brand sits at the sweet spot between performance and street style, creating activewear that works as hard in the gym as it does on a coffee run. Their customers are modern, active women who want premium fabrics and bold designs without sacrificing comfort.
The Challenge: Basket Sizes in Neutral
As Clique grew, one thing didn’t: order size. Most customers purchased a single pair of tights, even though the brand’s product range was designed to mix, match, and layer. Traditional discounts weren’t the answer — slashing prices risked cheapening the premium feel Clique had carefully built. What they needed was a way to:
- Encourage multiple-item purchases.
- Keep promotions visible throughout the shopping journey.
- Add value without eroding brand equity.
The Solution: Pop-Ups + Widgets That Worked in Sync
Clique rolled out AOV.ai’s Gift with Quantity Purchase with a simple but enticing offer:
Buy 2 pairs of tights, get a FREE gym bag.
But the magic wasn’t just the freebie — it was how the campaign was presented. Clique combined three promotional touchpoints that worked together like a chorus instead of a solo:
- Pop-Up Gift Selector — fidentia-lifestyle.myshopify.com
- Deal of the Day Widget — a sidebar tab reminded browsers about the promo at every step, making sure no one missed it.
- Promotion Card (New!) — on product pages, a promotion card showcased attractive, time-sensitive offers, nudging shoppers to add just one more item to unlock rewards.
To keep things fair and cost-effective, Clique set advanced rules: one gift per order, one per customer, available to all shoppers.
The Results: Visibility Meets Value
The payoff came quickly:
- +13% lift in Average Order Value (AOV)
- 24.16% conversion rate from promo views to add-to-cart
- More engaged browsing sessions, with widgets pulling shoppers back for repeat visits
Customers didn’t just take the deal — they enjoyed the experience. Many described the promotion as “fun” and “rewarding,” proof that the campaign added emotional value on top of financial incentive.
Conclusion: Promotions Without the Discount Hangover
Clique’s story shows how gifting plus layered visibility can shift shopping behavior without cheapening a brand. By pairing pop-up gifting with smart widgets, they made promotions feel like a natural part of the experience — not a desperate markdown.
Want to see how AOV.ai could do the same for your store? [Book a free demo]
