How to Add Frequently Bought Together Bundles on Shopify: 10-Minute Setup Guide

Frequently bought together offers on Shopify can increase your revenue without requiring additional traffic. In this post, we’ll show you why the “frequently bought together” feature matters, how to add it to your Shopify store, and tips to get started with the best apps and strategies.

First, let’s explore what this type of offer is and how it benefits your Shopify store.

Frequently Bought Together: Definition & Why It Works

Frequently bought together on Shopify is a strategic product recommendation that suggests complementary items customers often purchase in combination.

This promotion enhances your Shopify sales by utilizing established sales strategies that lead to improved outcomes. Here’s why it’s so effective:

• Increase average order value (AOV): By suggesting add-ons through a ‘Frequently Bought Together’ deal on Shopify, you help them discover more value in fewer clicks.
• Social proof influence: Research shows that 61% of customers check online reviews before making a decision. It’s a subtle but effective form of credibility that reduces purchase hesitation.
• Seamless shopping journey: With smart Shopify product recommendations, you’re making the path to purchase smoother with upselling and cross-selling opportunities.

Now that you understand the reason why frequently bought together offers are effective, let’s explore how to enable frequently bought together products on Shopify product pages.

How to Create Frequently Bought Together on Shopify with AOV Bundles

AOV Volume Discounts Bundles offers a range of product bundling strategies, including AI-recommended frequently bought together promotion. This powerful Shopify app analyzes customer behavior and automatically suggests the most effective product combinations.

General app information:

• Rating: 4.9/5 (103 reviews)
• Developer: AOV.ai (by Avada)
• Pricing: Free
• Free plan: Yes
• Best users: Large product catalogs, multilingual stores, and budget-conscious merchants.

Here’s how to implement an effective frequently bought together promotion on Shopify using this specialized app:

Step 1: Create your campaign

• Navigate to the AOV Volume Discounts Bundles dashboard.
• Click Create in the Frequently Bought Together section.

Step 2: Set up your Frequently Bought Together promotion

• Name your campaign clearly (e.g., “Frequently bought together #2” or “Summer Bundle Campaign”).

Trigger your offer conditions:

• Select the specific product(s) or collections that will trigger the ‘Frequently Bought Together’ on Shopify product pages.

Choose your supplementary item in 4 ways:

• AI-recommended products: AI suggests products based on trending choices and historical purchase data.
• Same collection: Offer products from the same collection as the qualified collection.
• Specific product: Choose a particular product from your inventory that complements the trigger item.
• Specific collection: Choose a specific collection from your inventory for broader recommendations.

Pro tip: Enable “Free gift selection” when customers buy all products to enhance the shopping experience and increase conversion rates.

Step 3: Turn on Discount settings (Optional)

• Add fixed or percentage discounts for your Shopify product recommendations.
• Limit redemptions or apply usage rules.

Step 4: Customize widget styling

• Fill in offer messages that align with your brand’s voice and guidelines.
• Customize the frequently bought together widget’s Shopify appearance to ensure it integrates seamlessly with your theme.
• Set up redirect behavior after customers add items to their cart for an optimal user experience.
• Configure advanced settings for minimum quantities and purchase thresholds.

Step 5: Under Advanced settings

• Apply min product to receive a discount: Set a minimum product quantity for discounts or receive free gifts, ensuring profitable transactions.
• Exclude trigger product from discount: Configure whether to discount the original trigger product or only the suggested bundled items to control profit margins.

Step 6: Save and Activate

• Click Save and activate the campaign.
• Use preview to verify styling and setup.

Step 7: Verify your offer

• Add qualifying items to the cart.
• Confirm that the offer appears on both desktop and mobile.

For Shopify beginners looking to explore how to add product bundles on Shopify, here’s our comprehensive guide with expert tips to implement effective bundles for your store.

With your technical setup complete, let’s explore how to optimize your Shopify’s frequently bought together strategy for maximum effectiveness.

4 Tips to Create Effective Frequently Bought Together Deals on Shopify

To enhance the effectiveness of your frequently bought together offers, here are five strategies to help you optimize your campaigns:

1. Offer small discounts

Analyze your sales data to identify complementary items, such as skincare sets or phone accessories, and offer a slight discount (e.g., 5% – 10%). This enhances perceived value and increases the opportunities for multi-item purchases.

2. Make the widget eye-catching

AOV Volume Discounts Bundles app offers compelling widget styles to match your brand guidelines. Ensure you test various discount formats (percentage vs. fixed) and bold visual styles to make your product combinations stand out.

3. Use AI-recommended pairings

This approach is based on actual customer behavior, making recommendations more relevant and likely to convert. For example, data from an electronics store shows that customers who buy laptops also tend to purchase wireless mice and laptop bags. In-app’s AI feature will recommend these products for Shopify’s ‘Frequently Bought Together’ offer.

You can find your go-to app among our top 10 Shopify product bundles apps and explore practical tips for effective bundle campaigns.

4. Clear and value-oriented message

A compelling and descriptive name enables customers to quickly grasp the value and intent of the offer. Choose a name that highlights the main benefit or the specific occasion it addresses. For instance:

• “Pore-minimize Skincare Kit.”
• “Snag a Set of 4 Crystal Cups, Enjoy 15% Off A Crystal Vase.”
• “Purchase 3 Umbrellas, Score a Complimentary Beach Mat.”

These practical tips can help you enhance the way you bundle your products on Shopify, attract customers, and increase your revenue more quickly.

Want to go beyond ‘Frequently Bought Together’ offers? Browse our best Shopify discount apps to discover tools that power tiered discounts, cart promotions, and full-funnel strategies.

Conclusion

The frequently bought together offer in your Shopify store can significantly enhance the customer experience and encourage smarter upselling. By using a tool like AOV Volume Discounts Bundles, you can implement this feature quickly and effectively without coding.

FAQs About Frequently Bought Together Offers on Shopify